WORKING WITH PARTNERS

SUPPORTING FOUNDERS THROUGH THE SYSTEMS AROUND THEM

I work with organisations that support founders and leaders, including VC firms, recruiters, talent partners, and startup groups.

Your role is to help founders build, scale, and lead.
My role is to help them think clearly, navigate decisions and transitions, and move through moments where judgment and leadership capacity become the constraint.

This work is designed to strengthen outcomes for the founders you support, and in turn, strengthen your own business.

WHERE I FIT

Founders often reach points where progress is limited not by effort, funding, or talent, but by clarity.

Decisions start to carry more weight.
Transitions become harder to navigate cleanly.
Leadership roles change faster than internal orientation.

These moments sit adjacent to your work, but are not always easy to address within it.

That is where I fit.

I partner with founders directly to work through decisions, transitions, and bottlenecks that sit underneath execution, hiring, and strategy.

HOW THIS SUPPORTS YOUR BUSINESS

Working together typically helps you by:

➢ improving decision quality and follow-through for founders you support

➢ reducing second-order issues that show up as stalled execution, mis-hiring, or leadership strain

➢ giving founders a place to work through complexity without overloading your relationship or mandate

➢ strengthening retention, outcomes, and trust across your portfolio or client base

This is not an add-on service.

It is complementary support that allows your core work to land more effectively.

WHAT COLLABORATION LOOKS LIKE

Collaboration is flexible and shaped by context. Common patterns include:

➢ being a trusted referral for founders navigating decisions or transitions

➢ supporting founders alongside recruiting, scaling, or portfolio support work

➢ stepping in during periods of change, inflection, or leadership strain

➢ working quietly in the background to help founders stabilise and move forward

The form depends on what your founders or clients actually need.

WHAT THIS IS (AND IS NOT)

This work is:

➢ direct and grounded in real situations

➢ focused on decision-making, transitions, and leadership under pressure

➢ supportive of your role, not competitive with it

This work is not:

➢ coaching programmes

➢ generic advisory

➢ execution management

➢ a replacement for your relationship with the founder

WHEN IT MAKES SENSE TO CONNECT

It usually makes sense to talk when:

➢ founders are making decisions that will shape the next phase

➢ leadership strain is affecting momentum or execution

➢ a transition needs to be navigated carefully

➢ you want additional support without adding complexity

A short conversation is usually enough to see if there is a fit.

ABOUT

I’m Joss Warburton.

I’ve spent two decades working with founder-led businesses and leadership teams navigating growth, change, and decision-making under real constraints.

My work is to support founders through the moments that sit beneath strategy, hiring, and execution, so progress can continue cleanly.

If you’re supporting founders and want to explore working together,