ABOUT ME

I’ve spent the last two decades working with founder-led businesses, leadership teams, and organisations operating under real constraints.

That work has spanned early-stage companies, global brands, and innovation-led environments, including time with organizations such as Dyson, Gatorade, CamelBak, and teams building under pressure where decisions carried real consequences.

Across stages and contexts, my role was consistent. I was usually working where clarity changed outcomes. Where decisions, once made properly, unlocked movement downstream.

Over time, my focus shifted away from products and toward the people carrying responsibility for them.

HOW I SEE THE WORK

Businesses do not usually stall because of lack of effort or ambition.

They stall when decisions become harder to land, when structure and incentives no longer match reality, or when leadership roles change faster than internal orientation.

In those moments, pushing harder tends to create noise rather than progress. What matters is seeing the situation clearly enough to respond appropriately.

That perspective shapes how I work with founders and leaders.

WHAT I BRING

I bring three things into a partnership.

First, the ability to see businesses as systems. How decisions, structure, people, and incentives interact over time.

Second, experience working directly with leaders as responsibility expands and roles change.

Third, judgment about where the real constraint sits. In the business, in the role, or in the interaction between the two.

This allows me to stay inside complex situations without flattening them into frameworks or premature answers.

HOW I WORK WITH PEOPLE

I work inside ongoing partnerships.

We deal directly with what is live. Decisions, transitions, bottlenecks, and moments where direction needs to be clarified.

I don’t diagnose from the outside and I don’t sell fixes. The work unfolds by engaging with the reality in front of us until the right decisions can be made and carried through.

FIT

This work tends to be a fit for people who:

➢ are responsible for outcomes and direction

➢ want judgment and clarity more than reassurance

➢ prefer working decisions through rather than outsourcing them

Fit is usually obvious after a conversation.

If you’d like to talk,