SEE FURTHER, THINK CLEARER, MOVE FASTER
Strategic Partner for Founders and Leaders
I work with founders and leaders when the decisions they’re making now carry real cost and shape direction, not just progress.
These are moments of decisions, transitions, and moments where what comes next matters.
The work is about clarity, judgment, and direction when responsibility is real and choices carry weight.
As businesses grow, roles change. Systems become more complex. Decisions affect more people and have longer consequences. What used to be obvious often no longer is.
My role is to help founders and leaders see the situation clearly, work through what is actually in front of them, and move forward in a way that holds.
Explore a Strategic Partnership
JOSS WARBURTON
WHAT THE WORK DOES
The work we do in a partnership supports founders and leaders as they move through:
➢ decisions that shape direction, structure, or priorities
➢ transitions between stages, roles, or ways of operating
➢ moments where progress is possible, but the path is not yet clear
➢ bottlenecks where judgment, not effort, is the constraint
In practice, this often involves working across strategy, leadership, structure, hiring, priorities, and sequencing. Not as separate topics, but as parts of the same system.
The outcome is not speed for its own sake.
It is movement that makes sense and decisions that do not need to be repeatedly revisited.
WHEN THIS WORK IS USEFUL
Founders and leaders usually reach out when:
➢ the business is moving, but decisions feel harder to land
➢ responsibility has increased and the role feels different than before
➢ something needs to change, but it is not yet clear how
➢ a next phase is approaching and they want to navigate it deliberately
These moments are not failures.
They are natural points of transition and growth.
THE PARTNERSHIP
All of this work happens through a strategic partnership.
We work directly on what is current and relevant. Decisions, transitions, constraints, and next steps. The focus shifts as needed, but the intent stays the same.
To support clear thinking and steady movement as the business and the role evolve.
HOW PARTNERSHIPS BEGIN
Most partnerships start in one of these places:
Leading through a transition
Growth, change, or a shift in role has altered the landscape.
Carrying decisions with broader impact
Choices now affect teams, structure, or long-term direction.
Approaching a new phase
Something needs to be shaped, and how it is handled matters.
These are not different offerings.
They are different entry points into the same work.
WHO THIS IS FOR
This is for founders and leaders who:
are responsible for outcomes and direction
want clarity more than reassurance
value judgment, context, and follow-through
prefer to work through decisions rather than outsource them
Fit is usually clear after an initial conversation.
ABOUT
I’m Joss Warburton.
I’ve spent the last two decades working with founder-led businesses, leadership teams, and organisations navigating growth, change, and decision-making under real constraints.
I focus on supporting leaders as they move through decisions and transitions that shape what comes next.
If you want support navigating what is ahead,